Inside The Billion-Dollar Hot Wheels Boom Fueled By Adults

Inside The Billion-Dollar Hot Wheels Boom Fueled By Adults

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Publish Date:
23 August, 2025
Category:
Hobbies
Video License
Standard License
Imported From:
Youtube

A 64-year-old man in Maryland has spent decades turning a childhood toy into the world’s most valuable Hot Wheels collection. What started as playtime in the 1960s is now a treasure trove worth millions — filled with ultra-rare cars, limited editions, and prototypes.

In this video, we go inside his collection to uncover how he built it, why these tiny die-cast cars are worth so much, and how Hot Wheels grew from a kid’s toy to a billion-dollar business powered by adult fans.

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CHAPTERS:
00:00 - Introduction
01:14 - The Biggest Hot Wheels Collection
02:34 - The Origin of Hot Wheels
05:52 - Inside Bruce's Hot Wheels museum
06:42 - How Mattels designs cars
08:03 - Bruce's rarest cars
11:29 - York Toy Extravaganza
14:19 - The future of Hot Wheels collecting
15:27 - Credits
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#toys #hotwheels #hobbies

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Inside the Billion-Dollar Hot Wheels Boom Fueled By Adults | Big Business | Business Insider