In this video, I take a closer look at how the term “case hit” is being used around the new Topps Chrome Basketball release — and why that language might be doing more harm than good.
Nearly every insert pull seems to be labeled a case hit lately, but when everything is framed as rare, it starts to blur the differences that actually matter. Using stated odds, projected print runs, and even Topps’ own glossary definitions, I break down how rarity, perception, and incentives all collide in the modern card market.
This isn’t about telling you what to collect or what to chase. It’s about slowing down, adding context, and thinking more critically about how scarcity is presented — and how that framing affects prices, demand, and expectations in the hobby.
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